Market Research Analyst

As a Market Research Analyst, you will be responsible for analysing market trends, conducting competitor analysis, and providing insights into website traffic and digital marketing campaigns. Your key responsibilities will include identifying and analysing market conditions, consumer behaviour, and industry trends. You will also be monitoring and analysing competitors" activities, market share, and positioning, as well as providing insights on website traffic and digital marketing campaign performance. Creating reports, dashboards, and visualizations to present findings to stakeholders will be an essential part of your role. Additionally, you will need to stay updated on industry trends, emerging technologies, and economic conditions to predict future market opportunities and challenges. Developing and refining research methodologies, tools, and processes to improve data accuracy and efficiency will also be a key aspect of your job. Keeping yourself informed about the latest market research techniques, tools, and technologies is crucial for success in this role. To qualify for this position, you should have a degree in Marketing, Business, or a related field. Prior experience in market research or data analysis is required. Proficiency with analytics tools such as Google Analytics, Data Scraping, and SEMrush will be considered an added advantage. Strong analytical and communication skills are essential for this role. This is a Full-time, Permanent, or Part-time position with an in-person work location.,