Google Ads Specialist

Position

About Us

Established in 1999, Vserv Capital Services is a trusted financial planning firm, committed to providing personalized, research-driven financial solutions tailored to each client's unique needs. With decades of experience, we proudly collaborate with leading life insurance providers to ensure comprehensive financial well-being.

Role Overview

Google Ads Specialist

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads platforms (Search, Display, YouTube, Performance Max).
• Conduct keyword research, competitor analysis, and audience targeting strategies.
• Write compelling ad copy and create high-performing ad creatives in collaboration with the design/content teams.
• Monitor, analyze, and optimize campaign performance based on KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.
• Set up conversion tracking, audience lists, and remarketing strategies using Google Ads, Google Analytics and Google Tag Manager.
• Collaborate with landing page designers and developers to improve user experience and conversion rates.
• Provide detailed performance reports and insights to stakeholders regularly.

Requirements:

• Proven experience (2+ years) managing Google Ads campaigns with measurable results.

• Google Ads Certification(s) preferred.
• Strong understanding of performance marketing, conversion funnels, and online consumer behavior.
• Experience with tools like Google Analytics (GA4), Google Tag Manager, and Google Data Studio.
• Proficiency with A/B testing tools and strategies.
• Strong analytical skills and data-driven mindset.
• Excellent communication and copywriting skills.
• Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).

Nice to Have:

• Experience with paid advertising on other platforms (Meta, LinkedIn, etc.).
• Familiarity with e-commerce platforms like Shopify and WordPress.
• Knowledge of SEO and how it complements paid search.

What We Offer:

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work opportunities.
• Professional development support and certifications.
• A collaborative, fast-paced, and innovative work environment.

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