Google Ads Specialist

Role & responsibilities

1. Google Ads Strategy & Execution

• Develop and execute high-level Google Ads strategies for scaling campaigns.
• Manage and optimize large-budget campaigns across Search, Display, YouTube, Performance Max, and Shopping Ads.
• Implement advanced audience targeting, including first-party data, remarketing, and lookalike audiences.
• Utilize AI-driven bidding strategies and automation to enhance ad performance.

2. Performance Optimization & Scaling

• Continuously analyze campaign data to improve CTR, Quality Score, and Conversion Rates.
• A/B test ad creatives, copy, bidding strategies, and landing pages to maximize ROI.
• Scale campaigns effectively without compromising cost efficiency.
• Identify and leverage new growth opportunities within Google Ads.

3. Advanced Tracking & Analytics

• Set up and manage Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking.
• Implement and optimize Enhanced Conversions and Offline Conversion Tracking.
• Generate detailed reports on key KPIs, providing insights and recommendations for growth.

4. Automation & AI-Driven Strategies

• Leverage scripts, rules, and API integrations to automate campaign management.
• Optimize Performance Max campaigns using AI-driven insights.
• Develop dynamic ad creatives using automation and feed-based strategies.

5. Cross-Channel Growth & Integration

• Coordinate Google Ads with Facebook Ads, TikTok Ads, LinkedIn Ads, and other digital platforms for cohesive marketing strategies.
• Work closely with the content, design, and development teams to optimize landing pages for conversions.
• Monitor competition and industry trends to stay ahead of the curve.

Preferred candidate profile

• Proven success in scaling campaigns beyond six and seven figures in ad spend.
• Strong analytical skills and experience with GA4, Google Tag Manager, and Data Studio.
• Deep understanding of bidding strategies, Quality Score, and conversion optimization.
• Experience with Performance Max, Shopping Ads, and AI-driven campaign automation.
• Familiarity with Google Ads scripts, API integrations, and automation tools.
• Strong proficiency in A/B testing, audience segmentation, and CRO (Conversion Rate Optimization).
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Google Ads Certifications (Search, Display, Video, Shopping, etc.).
• Experience with eCommerce, SaaS, or lead generation scaling strategies.
• Knowledge of Python or JavaScript for Google Ads automation is a plus.