Company: Comfort Click https://www.comfortclick.co.uk/ Job role: We are looking for a data-driven and performance-focused Google Ads Specialist to join our in-house digital marketing team. The ideal candidate must have hands-on experience managing high-performing Shopping Ads, Performance Max (P-Max) campaigns, and optimizing listings through Google Merchant Center (GMC) . You should be well-versed in GA4 and skilled in generating ROI-focused strategies for D2C eCommerce products. Responsibilities: Plan, execute, and optimize Google Shopping Ads and Performance Max campaigns for D2C eCommerce products. Manage and monitor Google Merchant Center feeds and ensure product data accuracy and feed health. Conduct keyword research, competitor analysis, and audience targeting to refine ad strategies. Continuously optimize bids, placements, and ad copy to improve ROAS and lower CPA. Track and measure campaign performance using GA4 , providing actionable insights and weekly/monthly performance reports. Collaborate with content, creative, and web teams to align campaigns with product launches, promotions, and seasonal trends. Identify and implement A/B testing strategies for creatives, landing pages, and targeting. Stay updated with Google Ads policies, algorithm updates, and eCommerce PPC best practices. Troubleshoot campaign delivery, feed issues, and tracking problems proactively. Qualification: 2–6 years of core hands-on experience in running Google Ads for eCommerce D2C brands . Strong expertise in Shopping Ads , Performance Max , and Google Merchant Center . Deep knowledge of campaign structure, product segmentation, bidding strategies, and audience layering. Experience in using GA4 for campaign tracking, attribution, and conversion optimization. Proven track record of improving ROAS and scaling performance-driven ad accounts. Familiarity with tools like Google Tag Manager, Data Studio, and Excel/Sheets for reporting. Excellent analytical, problem-solving, and communication skills. Google Ads Certification is a plus. Benefits Market-leading pay rates. Performance-based incentives. 95% of management promoted from within. Service recognition awards. Dynamic, motivated international team. Regular performance recognition awards. Fantastic social events. Show more Show less