Google Ads & SEO Specialist

Job Title: Google and Meta Ads & SEO Specialist

Location

Experience

Job Type

About the Company:

results-driven Google Ads Specialist

Role Overview:

Google Ads Specialist

Key Responsibilities: Meta Ads

• Campaign Management

  : Plan, set up, and manage Meta ad campaigns across platforms (Facebook, Instagram, etc.) to achieve client objectives.

• Budget Management

  : Allocate and manage ad budgets effectively to maximize ROI and meet KPIs.

• Ad Optimization

  : Develop and implement strategies to optimize ad performance, including A/B testing, audience targeting, and creative adjustments.

• Performance Monitoring

  : Track and analyse key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS to ensure campaign success.

• Reporting

  : Create detailed, client-facing reports that highlight campaign performance, insights, and recommendations for improvement.

• Strategy Development

  : Collaborate with the marketing team to craft data-driven strategies that align with client goals and industry trends.

• Stay Updated

  : Keep abreast of Meta’s advertising tools, algorithm changes, and industry best practices to maintain a competitive edge.

• Budget Management

  : Manage budgets of up to $50,000 across multiple client campaigns from the U.S.

💰 Google Ads (PPC) Campaign Management

• Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube).
• Conduct keyword research, write ad copy, and test creatives to improve performance.
• Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS).
• Monitor campaign performance and make data-driven adjustments to maximize ROI.
• Create custom reports and dashboards to track paid campaign effectiveness.

🔍 Search Engine Optimization (SEO)

• Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness).
• Develop and execute keyword strategies through in-depth research and competitor analysis.
• Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup.
• Write and review SEO-friendly content: blogs, landing pages, product descriptions.
• Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics.
• Identify and address content gaps and outdated pages.

🤝 Client Handling (U.S. Focus)

• Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports.
• Understand the business goals and audience of international clients to align strategies accordingly.
• Present SEO and PPC findings and recommendations clearly and professionally.

📊 Reporting & Analytics

• Track and report on KPIs across both SEO and PPC campaigns.
• Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard.
• Provide actionable insights and monthly performance reports.

🔄 Continuous Learning

• Stay updated with the latest Google algorithm changes and advertising platform updates.
• Experiment with new strategies, formats, and automation tools in both SEO and PPC.

Required Skills & Qualifications:

• Minimum

  2 years

  of experience in

  both SEO, Meta Ads and Google Ads

  .
• Proven experience managing international clients, especially from the

  USA

  .
• Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs.
• Strong written and verbal communication skills for client interaction.
• Analytical mindset with strong problem-solving skills.
• Ability to handle multiple projects and deadlines efficiently.