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GN - SONG - MT - Hyperpersonalization - Analyst

GN - SONG - MT - Hyperpersonalization - Analyst

Accenture in India

2 years

0 Lacs

gurugram haryana india

Posted:1 day ago| Platform:

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Skills Required

management marketing consulting design collaboration strategies compliance data analyze metrics support report retention upselling

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title - GN - SONG - MT - Hyperpersonalization - Analyst

Management Level : 11 - Analyst

Location: Gurgaon, Mumbai, Bangalore

Must have skills: Banking, Fintech Industries

Good to have skills: Marketing

Experience: Overall experience of 2+ years with at least 1 year of experience in the Banking/Fintech domains, delivering insights with a focus on designing & executing customer-centric initiatives.

Educational Qualification: Post-Graduation (Preferably MBA)

Job Summary:

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape.

Roles & Responsibilities:

Collaboration and Stakeholder Management:
Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams’ and overall organization’s business goals.
Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach.
Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives.
Data Analysis
Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution.
Analyze data to uncover growth opportunities and recommend potential improvements.
Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives.
Project Management
Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals.
Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues.
Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency.
Retention / Churn Reduction Strategies:
Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models.
Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers.
Cross-Sell and Upsell Initiatives:
Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors.
Business Development
Create business cases, solution deals and develop proposals to bring the best of Accenture’s capabilities to clients.

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