General Manager

Job Title: General Manager – Marketing & Administration

Department: International Education / Study Abroad Division

Reports To: Managing Director / CEO

Job Summary:

The General Manager – Marketing & administration is responsible for overseeing the overall operations, business growth, and strategic direction of the Study Abroad division. This role involves leading a team to achieve student recruitment targets, establishing and maintaining partnerships with international universities, ensuring high-quality student counselling services, and driving operational excellence across all branches.

Key Responsibilities:

1. Strategic Planning & Leadership

• Develop and implement business strategies to achieve growth in international student enrolments.
• Oversee branch operations, business targets, and profitability.
• Provide leadership and direction to counselling, marketing, and admissions teams.
• Monitor market trends and identify new opportunities in study destinations and courses

2. Business Development & Partnerships

• Establish and maintain strong relationships with foreign universities, colleges, and educational partners.
• Negotiate partnership agreements and manage institutional tie-ups.
• Represent the company at international education fairs, networking events, and conferences.

3. Operations Management

• Ensure smooth functioning of counselling, documentation, and visa processing teams.
• Develop standard operating procedures (SOPs) for efficient service delivery.
• Monitor and improve student satisfaction levels and service quality.
• Oversee compliance with international education regulations and company policies.

4. Marketing & Promotion

• Collaborate with the marketing team to plan and execute campaigns for lead generation.
• Oversee digital and offline marketing activities for student recruitment.
• Build the brand presence of the organization in the study abroad sector.

5. Team Management & Training

• Lead, motivate, and mentor a team of counsellors, operations, and marketing staff.
• Conduct regular performance reviews and staff development programs.
• Create a culture of accountability, innovation, and customer focus.

6. Financial Management

• Prepare and manage annual budgets, forecasts, and business plans.
• Track revenue targets, control operational costs, and ensure profitability.

Qualifications & Experience:

• Master’s Degree in Business Administration, International Education, or a related field.
• Minimum 8–12 years of experience in the education industry, with at least 5 years in a senior managerial role.
• Strong knowledge of study destinations such as the UK, USA, Canada, Australia, and Europe.
• Proven track record of business growth and team leadership.

Skills & Competencies:

• Excellent leadership, communication, and interpersonal skills.
• Strong business acumen and analytical thinking.
• Ability to multitask and manage cross-functional teams.
• Proficiency in CRM tools and MS Office Suite.
• Customer-oriented approach with attention to detail.

Job Type: Full-time

Pay: ₹50,000.00 - ₹65,000.00 per month

Experience:

• Management: 8 years (Required)

Language:

• Hindi (Required)
• English (Required)

Work Location: In person