General Manager-Sales/Head of Sales

Role Purpose:

To lead the commercial and sales strategy, drive revenue growth, expand market share, and build sustainable partnerships in the solar energy sector. The CCO will play a pivotal role in translating the companys vision into actionable go-to-market strategies that strengthen profitability and customer engagement.

Key Responsibilities:

Strategic Leadership

• Define and execute commercial strategy in alignment with organizational objectives.
• Spearhead new business models including CAPEX/OPEX, solar EPC, rooftop and utility-scale solar projects, and solar-as-a-service.
• Lead strategic pricing, market segmentation, and competitor intelligence.

Revenue & Market Expansion

• Own revenue targets and P&L for the commercial division.
• Drive customer acquisition across industrial, commercial, and residential segments.
• Expand channel partner ecosystem and third-party collaborations.
• Explore untapped geographies and product diversification opportunities.

Sales Operations & Team Development

• Build, coach, and lead high-performing sales and business development teams.
• Implement performance metrics, incentive plans, and CRM tools (e.g., Salesforce, Zoho).
• Optimize sales funnel, forecasting accuracy, and customer lifecycle management.

Partnerships & Alliances

• Forge long-term strategic alliances with EPCs, OEMs, government bodies, and financing institutions.
• Manage vendor and client relationships, ensuring contractual compliance and service excellence.

Policy Advocacy & Industry Representation

• Liaise with government, DISCOMs, and regulatory authorities to influence favorable policies and participate in solar tenders and initiatives.
• Represent the company at industry forums, renewable energy summits, and investor briefings.

Key Requirements:

• Education:

  MBA (Sales/Marketing/Business Strategy) / B.E. or B.Tech in Electrical/Mechanical/Energy Engineering preferred.

• Experience:

  1220 years in Sales & Business Development; minimum 5 years in a leadership role within the

  solar/renewables/energy sector

  .

• Proven Track Record:

• Achieving multi-crore revenue targets
• Leading large EPC/B2B/Channel-based teams
• Managing public/private sector solar projects
• Working with utility and regulatory bodies

Key Competencies:

• Strategic Thinking & Commercial Acumen
• Market Development & Deal Structuring
• Stakeholder Management & Negotiation
• Analytical Decision-Making & ROI Focus
• Leadership, Coaching & Change Management
• Deep understanding of

  solar project lifecycle, government policies, and financing models

Preferred candidate profile