General Manager Sales (North 1 Haryana, Punjab, Himachal, J&K)

Role Overview

Were looking for a seasoned professional to lead regional sales for Trucksup’s load-board based & VAS services ( Fuel, Fastag, GPS, Insurance, Finance ) . The GM – Sales will be responsible for driving revenue, expanding market share, managing a high-performing team, and contributing to product and technology improvements that enhance customer experience.

Key Responsibilities

• Lead regional sales strategy and execution for Trucksup’s load-board / VAS services.
• Build and mentor a result-oriented sales team in North India (Ambala/Ludhiana).
• Drive onboarding of shippers, brokers, and fleet operators to the platform.
• Monitor and improve sales funnel metrics, conversions, and retention.
• Analyze market trends, customer behavior, and competitor offerings.
• Collaborate with product/tech teams to suggest platform improvements based on customer feedback and operational insights.
• Recommend digital tools or feature upgrades to enhance user experience and service efficiency.
• Own sales budgets, revenue targets, and regional P&L.
• Build long-term strategic partnerships across the logistics ecosystem.

Qualifications & Skills

• 12+ years in B2B Sales/Marketing, preferably in logistics, freight tech, or transportation.
• Strong leadership and team-building experience.
• In-depth knowledge of trucking operations and digital logistics solutions.
• Data-driven decision maker with CRM and reporting expertise.
• Ability to understand tech platforms and suggest user-centric improvements.
• Excellent communication, negotiation, and relationship-building skills.
• Bachelor’s degree required; MBA/logistics certifications preferred.

Preferred Profile

• Exposure to freight marketplace or load-board systems.
• Regional knowledge of Ambala, Ludhiana, and surrounding freight zones.
• Prior experience scaling a logistics or transport business digitally.