General Manager - RM (Retail)

Job Description

The General Manager RM (Retail) is responsible for leading the organization s individual and retail donor strategy. This includes developing and executing large-scale donor acquisition and retention campaigns, building a robust donor base, ensuring impactful donor engagement, and managing a team to meet ambitious fundraising targets. The GM will serve as a key member of the leadership team of the RM Department, reporting directly to the CRMCO. Key Responsibilities: Develop and execute an integrated multi-channel individual fundraising strategy. Set annual targets and strategic priorities for the retail vertical in line with organizational goals. Build and grow high-performance teams across campaign management, donor servicing, digital fundraising, and field outreach. Conceptualize and lead nationwide fundraising campaigns (online and offline) to acquire new donors. Partner with external agencies, digital platforms, and corporates for cause-related marketing and fundraising initiatives. Optimize donor conversion funnels through A/B testing, segmentation, and performance tracking. Oversee donor stewardship programs to increase lifetime value and ensure consistent engagement. Implement donor journeys, including thank-you notes, impact reports, and personalized communication. Use data analytics and CRM tools to measure donor satisfaction and improve retention rates. Lead the planning and execution of flagship fundraising events and awareness campaigns (e.g., Giving Tuesday, Cancer Awareness Month). Engage with schools, RWAs, and alumni networks to build grassroots donor networks. Facilitate volunteer-led fundraising and peer-to-peer initiatives. Manage a growing team of fundraising professionals, interns, and volunteers. Foster a culture of creativity, accountability, and results within the team. Monitor and report campaign performance and donor metrics to the CRMCO and Board. Ensure compliance with legal, ethical, and internal guidelines for fundraising and communication. Maintain up-to-date donor records and ensure data protection. Fund-Raising Sources to Focus On: Individual Donors (Retail Giving) Online Campaigns (e.g., Giving Tuesday, Crowdfunding Platforms) Events and Community-Based Campaigns Alumni and Cause-Based Groups Other Extended Duties Perform additional tasks as assigned by the Chief Resource Mobilization and Communication Officer (CRMCO). Required Qualifications and Experience Minimum 10 years of experience in fundraising, marketing, or sales with at least 3 years in a senior leadership role in the social or corporate sector. Proven track record of raising funds from individual donors or consumer segments. Strong leadership, team management, and project execution skills. Excellent communication, storytelling, and presentation abilities. Knowledge of donor management systems (e.g., Salesforce, Razorpay, Give, iCharity). Passion for social causes, with an alignment to CanKids mission and values. 1. Retail Fundraising Revenue 15 Cr: Deliver 15 Crore in annual revenue from individual and retail donor channels. 2. Donor Acquisition: Acquire a minimum of 15,000 new individual donors each year through targeted campaigns. 3. Donor Retention: Retain at least 50% of existing donors through consistent engagement and relationship management. 4. Campaign Execution: Plan and implement 4 6 major fundraising campaigns annually with defined goals. 5. Team Leadership: Manage and guide the retail fundraising team to meet performance and delivery targets. 6. Community Fundraising: Establish and activate at least 20 partnerships with schools, RWAs, and local networks annually. 7. Data & CRM Management: Maintain accurate donor records and reports through robust CRM systems.