GA4/GTM Analyst

Job Description

Job Title: GA4/GTM Analyst Location: Hyderabad (Hybrid) Work Hours: 3:00 PM – 12:00 AM IST Experience: 3–5 years of hands-on experience in digital marketing analytics with a focus on GA4, GTM, and paid media performance tracking. Job Summary: We are looking for a detail-oriented and analytical GA4/GTM Analyst to join our Marketing and Analytics team. The ideal candidate will be responsible for configuring and managing GA4 and GTM to track marketing campaigns, analyze paid media performance, and deliver actionable insights. This role involves collaborating with internal stakeholders and media partners (like Google) to optimize spend and maximize ROI. Key Responsibilities: Configure and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking marketing spend and campaign performance Collaborate with internal marketing teams and Google to optimize Google Ads and paid search strategies Analyze performance marketing metrics for lead generation, e-commerce, and customer acquisition initiatives Build and manage dashboards for campaign reporting and KPIs Implement and troubleshoot marketing tags and pixels across websites and marketplaces Monitor media performance across platforms such as Amazon, Instacart, and Pacvue Conduct data analysis in Excel using basic to intermediate formulas Required Qualifications: 3–5 years of hands-on experience with GA4 and GTM Strong understanding of marketing analytics and paid media tracking Proficiency in Excel for data manipulation and reporting Working knowledge of tag/pixel implementation and website analytics Experience in managing Google Ads and paid search campaigns Preferred Qualifications: Experience with e-commerce platforms and marketplace advertising (Amazon, Instacart, Pacvue) Exposure to broader digital marketing tools and strategies Ability to translate data into meaningful insights and optimization recommendations Soft Skills: Strong analytical and problem-solving abilities Effective communication skills to present data insights clearly A collaborative mindset with the ability to work across marketing and tech teams Strong attention to detail and time management in a hybrid work environment