Role Overview We are hiring a freelance web designer to take ownership of our landing page design projects. Your primary responsibility will be to create high-conversion, visually appealing landing pages in Figma. Secondarily, you’ll support the creation of web assets like icons, illustrations, and UI components that align with our brand. Key Responsibilities Design responsive landing pages from concept to high-fidelity prototypes in Figma (desktop and mobile) Create and manage reusable components, layout grids, and design systems for consistency across pages Collaborate with marketing and product teams to translate messaging into clear visual hierarchies and layout structures Support brand visuals through occasional illustrations, icons, and custom graphics Refresh and optimize existing pages for improved UX and visual consistency Prepare production-ready assets (SVG, PNG, JPG, PDF) with clear naming conventions and developer guidance Required Skills & Experience 3+ years experience designing landing pages and web interfaces Have a portfolio of designs to share Expert proficiency in Figma, including Auto Layout, components, and style libraries Strong understanding of responsive design, UX principles, and accessibility best practices Competence in visual design fundamentals: layout, color, typography, and branding Basic illustration and icon design skills (vector-based) Ability to work independently, iterate quickly, and manage deadlines Preferred Tools & Workflow Adobe Illustrator, Photoshop (for supporting graphic work) Familiarity with Procreate or similar tools for illustration (bonus) Zeplin or similar tools for developer handoff Sound knowledge of HTML/CSS for design-development alignment Deliverables Fully designed and responsive landing page prototypes in Figma Design system components and layout templates Optimized and export-ready web assets (icons, illustrations) Updated style guide for use across digital channels Show more Show less