Founder’s Content Partner (Personal Branding)

About The Role

Personal Branding Assistant

Key Responsibilities

• Convert founder’s voice notes, meetings, or calls into engaging:
• LinkedIn posts/threads, Tweets
• Short-form video scripts
• Blog articles or Medium posts
• Podcast summaries (optional)
• Plan and manage the content calendar (what to post, when, and why).
• Clip, edit, and caption videos for Reels, Shorts, and YouTube.
• Repurpose content across multiple platforms for maximum reach.
• Use AI tools (ChatGPT, Opus Clip, Descript, Canva, Typefully, etc.) to assist in repurposing, editing, and ideation.
• Draft high-quality replies to comments on high-engagement posts.
• Track content performance and optimize based on engagement insights.
  

Requirements

Skills & Qualifications

• 1–4 years of experience in content writing, journalism, ghostwriting, or social media management.
• Strong ability to write in a conversational, social-first tone (especially LinkedIn).
• Storytelling skills – simplify complex tech/product topics into relatable content.
• Proven ability to match the founder’s voice and maintain consistency.
• Comfort with AI-based content creation tools.
• Ability to deliver within 24–48 hours and adapt quickly to feedback.
• Strong attention to detail in proofreading, formatting, and captioning.
• Empathy for startup culture, founder challenges, and audience mindset.
  

Nice-to-Have

• Prior experience working with startup founders, creators, or B2B SaaS companies.
• Hands-on experience in personal branding for executives or leaders.
• Understanding of the Cybersecurity domain.
• Strong portfolio of LinkedIn posts, blogs, or video scripts.