Field Sales Executive

Job Title: BTL Executive

Company: P9 Farms Private Limited (Provilac)
Location: Delhi NCR
Department: Marketing
Reporting To: Marketing Manager / BTL Manager

Job Summary

Provilac is seeking a dynamic and execution-focused BTL (Below-The-Line) Executive to plan, coordinate, and execute on-ground marketing activities that drive brand visibility, product trials, and consumer engagement. The role involves managing activations, promotions, events, and merchandising activities aligned with Provilac’s brand objectives.

Key Responsibilities

• Plan and execute BTL marketing activities such as in-store promotions, sampling campaigns, roadshows, kiosks, school/college activations, and local events.
• Coordinate with vendors, agencies, promoters, and fabricators for smooth execution of campaigns.
• Ensure proper branding and visibility at retail outlets through POSM (standees, danglers, banners, kiosks, etc.).
• Manage and deploy promoter teams, including briefing, training, attendance tracking, and performance monitoring.
• Work closely with the sales team to align BTL activities with sales targets and trade promotions.
• Track campaign performance, collect consumer feedback, and submit post-activity reports with insights and ROI analysis.
• Monitor budgets, negotiate with vendors, and ensure cost-effective execution of BTL initiatives.
• Ensure compliance with brand guidelines and quality standards during all activations.
• Conduct market visits to assess competitor activities and identify new activation opportunities.

Key Skills & Competencies

• Strong execution and coordination skills
• Excellent communication and interpersonal abilities
• Vendor and team management experience
• Basic understanding of FMCG marketing and consumer behavior
• Analytical mindset for reporting and performance tracking
• Ability to multitask and work under tight timelines
• Willingness to travel extensively for on-ground activations

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 1–3 years of experience in BTL marketing, field marketing, or activation roles (FMCG preferred)
• Experience in handling on-ground promotions and events is a must

Job Type: Full-time

Pay: Up to ₹30,865.32 per month

Benefits:

• Provident Fund

Work Location: In person