Field Sales Associate- Agritech

Location:

Across Tamil Nadu

Employment Type:

Full-time | Field-based role

About the Role

We are hiring Agri Sales Associates in Tamil Nadu to drive on-ground adoption of Soil Spectra, a portable 2-minute soil testing solution used by FPOs, CBBOs, agri institutions, and input networks.

This role focuses on on-ground engagement, in-person demonstrations, and relationship building with stakeholders across the agriculture ecosystem.

Key Responsibilities

• Identify and engage FPOs, FPCs, CBBOs, agri input dealers, NGOs, and KVKs across Tamil Nadu

• Conduct product demonstrations and meetings at FPO offices, soil camps, farmer meetings, and dealer locations

• Plan and execute field visits and follow-ups independently

• Explain Soil Spectra clearly in simple Tamil, focusing on farmer and FPO benefits

• Participate in soil camps, awareness programs, and agri events

• Maintain lead lists, visit reports, and follow-up notes (basic CRM discipline)

• Coordinate internally for product support and sales closure discussions

• Collect feedback from FPOs and farmers and share insights with the team

Who Should Apply

This role is suitable for candidates with hands-on field sales experience, especially in agriculture or rural markets.

Preferred background:

• Field sales experience with agri products, agri services, or rural B2B

• Experience working with farmers, FPOs, SHGs, dealers, or agri institutions

Key Skills & Requirements

• Strong comfort with field work and travel

• Fluency in Tamil (spoken) is mandatory

• Confident in conducting face-to-face discussions and demos

• Trust-based, patient communication style

• Willingness to learn soil health, fertiliser usage, and crop basics

• Basic smartphone usage (WhatsApp, Google Forms, Google Sheets)

• High ownership and self-management mindset

Experience Requirements

• 1–5 years of relevant field sales experience mandatory

• Agriculture degree/diploma is a plus, but not mandatory

• Familiarity with Tamil Nadu’s agriculture ecosystem is a strong advantage

What We Offer

• Opportunity to work on a high-impact agri-tech product

• Exposure to FPOs and farmer ecosystems across Tamil Nadu

• Structured onboarding and product training

• Competitive compensation with performance-linked incentives

• Travel reimbursement as applicable

• Growth opportunities as the Soil Spectra program scales