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IBM
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Field Marketing Specialist

Field Marketing Specialist

IBM

3 - 8 years

4 - 7 Lacs

bengaluru

Posted:3 hours ago| Platform:

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Skills Required

event management field marketing salesforce marketing marketo digital marketing email marketing css business development eloqua email campaign sales javascript marketing automation tableau marketing campaigns lead generation html seo hubspot

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

Budget & Operations

Manage the EMEA marketing budget with accurate tracking and reporting.
Oversee purchase orders (POs) and contracts across the EMEA region, including Northern EMEA.

Communications & Collaboration

Manage the EMEA Sales Communication Tool to deliver timely and impactful updates to the sales organization.
Collaborate with internal teams and stakeholders to align messaging and campaign execution across regions.

Program & Event Management

FinOps Education Program
Lead the planning, project management, and execution of pan-EMEA third-party events.
Conceptualize, plan, and execute webinars, events, and marketing campaigns across EMEA.
Oversee and execute all South EMEA programs and campaigns.
Manage and deliver DACH-region campaigns and events.

Data & Reporting

Conduct ad-hoc data analysis to measure program effectiveness and guide future strategy.

Required education

Master's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

Role Overview

Field Marketing professional

Skills & Competencies

Multi-tasking:
Communication:
Project Management:
Strong attention to detail and accuracy.
Problem-solving and decision-making capabilities.
Comfortable working independently and as part of a distributed team.
Familiarity with tools such as Salesforce, Marketo, and Tableau.

Preferred technical and professional experience

Qualifications

Minimum 3+ years in marketing, event management, or field marketing, ideally within a B2B environment.
Proficiency with project management tools, budget tracking, and marketing platforms.

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