Field Marketing Executive

Roles and Responsibilities:

State-wide Field Marketing

• Strategically plan and execute field marketing activities across entire Madhya Pradesh.
• Identify and tap into potential referral networks including doctors, hospitals, clinics, wellness centres, NGOs, and corporate wellness programs.

Brand Awareness & Promotion

• Actively promote the services of the Rehabilitation Centre and Physiotherapy Centre in Indore through on-ground marketing campaigns.
• Represent the brand in medical camps, conferences, seminars, and local health events.

Referral and Relationship Management

• Build and maintain strong relationships with healthcare professionals, clinics, and local influencers to generate consistent referrals.
• Ensure a positive brand image through professional and ethical conduct

Lead Generation & Conversion Support

• Generate high-quality leads through field activities, hospital visits, and community outreach programs.
• Coordinate with internal teams to ensure timely follow-ups and conversion of leads.

Territory Planning & Reporting

• Develop a detailed territory plan and weekly/monthly schedules to ensure optimal coverage of all key regions within MP.
• Maintain and submit regular reports on visits, activities, leads generated, and outcomes.

Market Intelligence

• Collect feedback and insights from the field to help shape service offerings, marketing strategies, and competitive positioning.
• Monitor competitors’ activities and suggest improvements for differentiation.

Training & Knowledge Sharing

• Keep up-to-date with rehab and physiotherapy practices to effectively communicate benefits to potential clients and stakeholders.
• Train junior marketers or support staff if needed.

Event Coordination

• Organize and manage health camps, awareness drives, and promotional events across cities and towns in MP.
• Work closely with operations and clinical teams for smooth execution.

Qualifications & Skills:

• MBA in Marketing or related specialization.
• Minimum 5 years of field marketing experience, preferably in the medical/healthcare sector.
• Strong interpersonal, communication, and negotiation skills.
• Willingness to travel extensively across Madhya Pradesh.
• Self-motivated with the ability to work independently.
• Knowledge of the local language and regional culture will be a strong advantage.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Internet reimbursement
• Leave encashment
• Paid sick time

Language:

• Hindi (Preferred)

Work Location: In person