Farmer Market Developer

We’re Hiring: Farmer Market Developer!

Farmer Market Developer

Key Responsibilities

1. Market Analysis and Research

• Consumer Demand Assessment:

  Conduct in-depth research to understand demand for natural and organic produce across Tamil Nadu. Analyze demographics, purchasing patterns, and consumer preferences.

• Market Trends and Opportunities:

  Track local and national market shifts, identify growth areas, and study competitive pricing, distribution models, and promotional strategies.

• Data Collection and Analysis:

  Use surveys, focus groups, and consumer feedback to gather actionable insights. Apply statistical tools to interpret data and prepare detailed reports on trends and opportunities.

2. Consumer Engagement

• Customer Profiling:

  Develop detailed consumer profiles, mapping motivations and barriers to purchase.

• Marketing Strategies:

  Design impactful campaigns across digital platforms, social media, and community outreach to educate and engage consumers on the benefits of organic living.

3. Farmer Relations and Support

• Producer Engagement:

  Work closely with farmers to understand capacities and challenges, providing them with insights on evolving consumer preferences.

• Training and Capacity Building:

  Organize workshops on quality standards, branding, and best practices to help farmers thrive in competitive markets.

4. Market Development and Expansion

• Distribution Channels:

  Build strong ties with retail outlets, wholesalers, specialty stores, and online platforms.

• Sales Strategies:

  Develop strategies to optimize reach, profitability, and logistics efficiency.

• Market Entry Planning:

  Design entry strategies for new markets within Tamil Nadu and nationally, while fostering partnerships with local businesses, communities, and government agencies.

5. Monitoring and Reporting

• Performance Tracking:

  Define KPIs, monitor sales, consumer feedback, and market penetration.

• Reporting:

  Deliver clear, insightful reports on developments and outcomes, recommending adaptations for continuous growth.

6. Stakeholder Collaboration

• Partnership Building:

  Strengthen relationships with agricultural associations, government bodies, and NGOs. Represent the organization in forums and networking events.

• Advocacy:

  Champion policies and initiatives that support organic farmers and sustainable practices.

What We’re Looking For

• Strong analytical and market research capabilities
• Proven experience in sales, marketing, or consumer engagement
• Ability to collaborate with farmers, consumers, and stakeholders
• Commitment to sustainability and passion for organic agriculture

kavitha.a@sadhguru.org

Be part of a mission that transforms farmer livelihoods and promotes healthy, sustainable living. 🌿