Facebook Ads Manager

Location: Dwarka Sector 12, New Delhi

Working Days: Monday to Friday (Saturday & Sunday Off)

Preference: Delhi candidates preferred

Job Summary: We are seeking a highly skilled and creative Facebook Ads Specialist to join our team in Dwarka Sector 12. The ideal candidate will be responsible for developing, implementing, and optimizing high-performing paid advertising campaigns across Facebook, Instagram, and the Meta Audience Network.

Key Responsibilities:

• Campaign Strategy & Planning:
• Develop comprehensive Facebook and Instagram advertising strategies aligned with specific business objectives (e.g., brand awareness, lead generation, sales, website traffic).
• Conduct in-depth audience research to identify target demographics, interests, and behaviors for precise targeting.
• Ad Creative & Copywriting:
• Collaborate with design and content teams to develop compelling and high-converting ad creatives (images, videos, carousels, stories) and persuasive ad copy.
• A/B test various ad creatives, headlines, descriptions, and calls-to-action to optimize performance.
• Campaign Management & Optimization:
• Manage and monitor live Facebook and Instagram ad campaigns daily, making real-time adjustments to optimize performance.
• Implement advanced targeting techniques, including custom audiences, lookalike audiences, and retargeting campaigns.
• Monitor key performance indicators (KPIs) such as CTR, CPC, CPM, CPA, ROAS, and conversion rates, and proactively identify areas for improvement.
• Tracking & Reporting:
• Ensure proper implementation and functionality of Facebook Pixel and other tracking mechanisms for accurate conversion tracking.
• Utilize Meta Ads Manager reports and other analytics tools to analyze campaign data, identify trends, and derive actionable insights.
• Compliance & Best Practices:
• Ensure all advertising campaigns comply with Facebook's advertising policies and guidelines.
• Implement industry best practices for campaign setup, optimization, and reporting.

Preferred Skills :

• Experience with other social media advertising platforms (e.g., LinkedIn Ads, Tiktok Ads).
• Familiarity with graphic design tools (e.g., Canvas, Adobe Creative Suite) for basic ad creative adjustments.
• Knowledge of landing page optimization principles.

Benefits:

• 5-day work week (Saturday and Sunday off) for a healthy work-life balance.
• Opportunity to work with a diverse range of clients/products.
• Dynamic and supportive team environment in Dwarka Sector 12.

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Work Location: In person