Expert Media Buyer - Meta

Company Description

MediaXpedia manages brands across multiple channels, specializing in connecting advertisers, customers, and publishers. By understanding customer demands, we deliver growth through continuous testing and optimization. With real-time insights into customer needs, we create meaningful connections between users, advertisers, publishers, and affiliate networks. MediaXpedia excels at branding and promotion, striving to make products popular and impactful with its innovative approaches to communication and strategy.

Role Description

We are hiring an experienced Media Buyer (Meta) to lead performance-driven campaigns in the affiliate marketing domain. The ideal candidate will specialize in Meta Ads, campaign optimization, and ROI-focused media strategies. Join us to drive impactful results using data, creativity, and precision.

Qualifications

🗓️ Experience: 2-3 Years

📍 Location: Mohali (Work from Office)

📧 Send your resume to: hr@mediaxpedia.com

Roles and Responsibilities

1. Plan, create, and manage high-performance Meta ad campaigns for affiliate products.
2. Optimize campaigns for ROI, CPL, CPA, CTR, and conversion objectives.
3. Conduct detailed market, audience, and competitor research to enhance targeting.
4. Monitor daily ad performance and make data-driven adjustments.
5. Execute A/B testing on creatives, copy, and ad placements.
6. Collaborate with creative teams for engaging ad visuals and content.
7. Track, analyze, and report campaign performance with actionable insights.
8. Prevent ad disapproval, policy violations, and resolve compliance issues.
9. Identify new traffic opportunities and affiliate trends for scaling campaigns.
10. Manage ad budgets efficiently to maximize returns and meet KPIs.