Job
Description
About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology. Job Summary: The Expansion Lead will be responsible for developing and executing Cult’s expansion ambition pan India - via the several fitness brands/products we offer. This position requires a strategic thinker with strong project management skills. Key Responsibilities: ● Expansion Strategy - Formulate a comprehensive roadmap for launching fitness centers across all Cult brands throughout India, ensuring each opening aligns with the company’s overarching growth ambitions. This involves an in-depth understanding of current markets, the exploration of new products for core markets, and identification of opportunities in newer markets. Collaborate significantly with city teams and central delivery teams, including real estate, design, projects, and operations. ● Expansion Capabilities Building - Identify and address gaps in the current expansion process, collaborating with stakeholders across departments such as finance, operations, and marketing. Leverage both internal and external data to strategically decide optimal timing, location, and nature of expansions. Enhance decision-making by integrating automation tools and advanced analytics, improving the hit rate of launches. ● Project Management - Lead a dynamic team responsible for managing over 150 expansion projects annually. This includes guiding the entire lifecycle from selecting high-potential micro-markets and evaluating sites, to overseeing detailed project execution, fit out, and successful center launches. ● Post-Launch Success - Oversee all aspects of new center launches, ensuring they meet predefined success metrics within the first quarter of operation. ● Hold strong guardrails on expansion hit-rate, payback expectations for investments and seamless integration into the Cult operating network. ● Capex control - Manage the allocation of central capital across regions and project types ● Prepare regular financial performance reports relative to expansion targets. Ensure expenditures remain within budgetary constraints and are strategically aligned with overall company objectives. ● Reporting and internal governance - hold necessary governance forums for keeping the org apprised of expansion, call out key messages and highlight problem solving needed from time to time. Qualifications and Skills: ● Tier 1 MBA with 5-7 years of working experience in a business, expansion or a related role. ● A consulting background with the execution process is preferred. ● Proven experience (5+ years) in business development, expansion strategy, or a related field within the retail or fitness industry. ● Exceptional project management and organizational skills with ability to work independently. Show more Show less
