Executive/Sr. Executive/Asst. Manager

Job Summary
We are seeking a dynamic and results-driven Public Relations professional to lead brand communication, media relations, and reputation management. The role requires strong strategic thinking, hands-on execution, and the ability to integrate PR with digital and social media platforms.   Key Responsibilities Public Relations • Worked extensively in PR as a core function, beyond execution-only roles. • Experience in media relations, press communications, social media PR amplification, content development, and brand storytelling. • Drive consistent brand visibility and manage reputation across digital and traditional platforms. Digital Communication • Strong understanding of digital and social media marketing, with integrated PR strategies. • Ability to create communication drafts and campaign creatives. • Understand brand philosophy and ensure alignment with current market interests. • Hands-on experience in designing and developing communication assets. Strategy • Proven ability to build PR functions from the ground up, including processes and frameworks. • Develop and execute PR strategies with clear KPIs (awareness, reach, engagement, reputation). • Align PR initiatives with overall business and marketing objectives. Individual Contributor • Hands-on experience in agency management, copywriting, media relations, and campaign execution. • Manage both digital and traditional PR platforms. • Demonstrate end-to-end ownership of planning, execution, and follow-ups. Analysis • Strong ability to quantify PR outcomes and track success across marketing funnels. • Expertise in PR analytics, reporting, and data-driven optimization. • Familiarity with tools such as Meltwater, Cision, Talkwalker, or equivalent platforms. Teamwork Collaboration • Collaborate effectively with internal teams to co-create PR and communication plans. • Open to feedback and capable of translating insights into action. • Coordinate cross-functional teams to ensure seamless communication flows. Agency Coordination • Proven experience managing PR agencies and external vendors. • Clearly define tasks, deliverables, and brand guidelines. • Ensure quality control, timelines, and accountability.