About the Role
The purpose of the Communications & Branding Associate is to assist the senior leadership teams at both LFE in strengthening their online presence and communications, building and implementing a branding roadmap and managing the day-to-day online (and offline) presence to ensure the organisational impact is shared, advocated and conveyed to various stakeholders, including Board members, partner governments, CSRs, funders, NGOs, CSOs, and an ecosystem of influencers in the education sector at large.
Roles and Responsibilities:
Strategic Communications:
- To design various collaterals (monthly newsletters, centre exhibits, brochures, annual reports, etc.) required for the organisation and keep them updated.
- Online Presence: Manage LFE brand presence through NGO portal listings, articles on relevant blogs, updating the website, and partnerships with various agencies
- External Communication: Draft documents to communicate with prospective partners, government stakeholders, funders, donors, mentors and other such stakeholders.
Online Marketing & Branding:
- Design a communication strategy for different stakeholders and translate it into an annual communication plan for LFE
- Social Media: To keep online platforms (Facebook, Twitter, Instagram, and LinkedIn) of the organisations up to date and share updates on platforms as per the social media calendar
- To assist in promoting the brand LFE (online and offline marketing, media, events etc.) and ensuring that the guidelines are followed by the team
- Website: Maintain the LFE website with relevant, up-to-date information and interesting, clear content.
- Create communication collateral for internal and external events
- Branding Compliance: Ensure compliance of the whole organisation with branding guidelines, and maintain a consistent message and voice for the organisation.
- Provide support for webinars, podcasts, panel discussions, and digital knowledge sharing events with partner organisations by managing communication, branding, outreach, and documentation.
Offline Marketing & Branding:
- Media: Cultivate relationships with traditional media outlets and online media to co-publish articles
- Source, design and share press releases with the media during any events or launch of any new initiative or training programs
- Event Support: Design and implement brand representation for events where LFE is represented and programme events
Branding & Event Support:
- Publications: Types of publications this role is responsible for include:
- Articles/infographics
- Media - photo essays/videos
- Blogs & Case Studies
- Formal research reports
- Organisational Annual report
- Profile Raising: Finding and obtaining opportunities to raise the organisations including:
Awards applications, fellowships, partnerships
- Speaking engagements: Sourcing speaking engagements for the LFE Leadership team in various forums to present our work
- Team Management: This role will involve team management opportunities with Intern & Volunteer Management: Train / Manage / Review the work of Communications Interns, if any
- Research and Support: Assist the Research & Monitoring team in designing and conceptualizing the publications
- Event Support: Assist team in conducting org-level events
Education & Requirements:
- 01-03 years of work experience in the social sector, with a background in handling communications in an education-based NGO. Previous Experience of working in the State of Maharashtra is preferable
- Proficiency in designing software and tools like Monday (Project Management Tool), WIX (Website management), Mailchimp, Canva, GPTs, Photoshop, and online tools for creatives is preferable
- Excellent written and oral communication skills in English and Marathi, and functional knowledge (oral and written) of Hindi,/Telugu would be highly preferred
- Belief in the potential of the government sector and that government systems can and will change towards overcoming systemic inequities and ensuring improved outcomes for all
- A basic understanding of social equity, development discourse, and Indian education policy
- Being able to take initiative and work in an autonomous, semi-structured environment
- Adaptability to changing responsibilities and resourcefulness to respond to them
- High openness to learning and ability to build and sustain relationships with multiple
- stakeholders & partners across public and private spaces
- Strong ability to create outstanding presentations, work with the Microsoft Office suite, Google Workspace Suite, and varied data sets
- Patience and resilience to stick it out in the face of setbacks and uncertainties
