Executive - Social Media

Requisitioned Position Title:

Position Reports To:

Hiring Location:

Total Experience (Years)

Portfolio & Deliverables

• Strategic Digital Campaign Execution:

• Spearheaded digital initiatives for large-scale integrated campaigns, from ideation to execution, in close collaboration with clients. Prior experience includes managing high-impact digital campaigns across diverse sectors.

• Trendspotting & Innovation:

• Maintains a strong grasp of emerging digital trends, platform updates, and user behavior patterns. Actively contributes innovative ideas for digital-first campaigns, contests, and engagement strategies.

• Digital-PR Integration:

• Skilled at seamlessly integrating digital strategies with broader PR and marketing plans to maximize reach and brand impact.

• Business Development & Pitch Support:

• Adept at working on short-turnaround briefs for new business pitches, with proficiency in creating compelling and visually appealing PowerPoint presentations.

• Institutional Knowledge & Governance:

• Leads creation and maintenance of digital playbooks, social media policies, and platform-specific guidelines to ensure consistent brand voice and compliance.

• Influencer & Blogger Relations:

• Maintains strong relationships with influencers and content creators. Skilled in conceptualizing and executing authentic influencer campaigns. Regularly validates and updates blogger/media lists.

• Content Ideation & Writing:

• Proficient in writing platform-specific content across Instagram, LinkedIn, Facebook, Twitter, and YouTube. Generates witty, engaging, and error-free copy tailored to the brand voice.

• Community Management:

• Manages fan responses, brand engagements, and complaint handling with on-brand tone and agility. Crafts brand-appropriate and timely replies across platforms.

• Reel Creation & Social Trend Curation:

• Keeps a close eye on trending formats and audio to ideate, script, and produce Instagram Reels. Capable of quick in-app edits for time-sensitive content delivery.

• Video Content Optimization:

• Collaborates with editors to ensure timely delivery of YouTube content optimized for performance and SEO. Research-driven approach to content planning aligned with platform algorithms.

• Technical Skills (Bonus):

• Familiarity with video editing tools, paid media platforms, SEO, and performance marketing analytics is a valuable add-on for holistic campaign execution.

Equal Opportunity Statement

Equal Opportunity:

Diversity and Inclusion: