Executive Lead

Role Summary

• The

  Lead Management Executive

  serves as the first point of contact for all new leads generated through digital marketing campaigns and inbound marketing activities. The role ensures timely follow-up, accurate lead qualification, efficient scheduling of meetings for the sales team, and proper CRM management. By bridging marketing efforts with the sales pipeline, this position plays a critical role in maximizing lead conversion and supporting business growth.

Key Responsibilities

1. Lead Management & Follow-Up

• Monitor and track leads generated from Google Ads, Meta campaigns, and other inbound sources on a daily basis.
• Make the first contact with leads via phone, email, or WhatsApp within the defined SLA (e.g., within 2 hours of lead arrival).
• Qualify leads by gathering key information such as business needs, industry, company size, and current ERP usage (using the provided checklist).
• Maintain consistent engagement with leads that are not yet ready for product demos.
• Collaborate with regional sales managers to ensure smooth handover of qualified/hot leads.
• Provide proactive support to sales managers by assisting with scheduling meetings, sending invites, sharing profiles, or arranging demo accounts.
• Ensure timely follow-ups and reminders are completed to prevent lead drop-offs.

2. CRM & Reporting

• Accurately enter and update all lead details, call notes, and status changes in the HubSpot CRM.
• Track and manage lead stage progression (New → Contacted → Qualified → Meeting Booked → Handover).
• Generate weekly/monthly reports covering lead follow-ups, conversion ratios, and pipeline status.
• Share feedback with management regarding lead quality, campaign effectiveness, and suggested improvements.

3. Email Campaign Management

• Manage and maintain the company’s 200K+ email database with proper segmentation.
• Plan and execute regular email campaigns (e.g., product updates, offers, case studies, newsletters).
• Track and analyze campaign performance metrics such as open rates, click-through rates, and bounce rates.
• Provide actionable insights to sales and marketing teams to enhance future campaigns.