Executive-Email marketing - GO/JC/1663/2025

Roles and ResponsibilitiesMinimum 8-9 years in email marketing, preferably in B2B Services Industry with Global exposureHands on experience in activation and nurturing programs, managing large databases, profiling and segmentationKnowledge of CDO setup and Program BuilderShould have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns.Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high level or granular analysisFair understanding of HTML, CSS, JavaScript/JqueryTrack and analyze the email marketing campaigns for key metrics also owns business metrics (lead generation, account nurturing)Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaignsManage the technology to scale email marketing programs and improve effectiveness.Professional experience in a corporate environmentMUST HAVEHands-on experience with platforms like Eloqua, Marketo, etc (Preferably Eloqua)

Skills Required

RoleExecutive-Email marketingIndustry TypeITES/BPO/KPOFunctional AreaITES/BPO/Customer ServiceRequired Education BachelorEmployment TypeFull Time, PermanentKey Skills

• EMAIL MARKETING
  

Other Information
Job CodeGO/JC/1663/2025Recruiter NameRamya V