Exec/Sr Exec - YouTube Ad Campaign

· Strategize, execute, and scale YouTube led performance campaigns on Google Ads across multi-language and multi-profile content verticals.

· Ensure accurate pacing and strict adherence to daily and monthly budget allocations to maximize efficiency.

· Monitor key KPIs and prepare data-driven performance reports.

· Build and present performance dashboards, highlighting actionable insights and optimization opportunities.

· Optimize campaigns through strategic bid adjustments, precise audience mapping, and timely real-time interventions to enhance performance and delivery.

· Collaborate with content and marketing teams to align campaign launches with song release schedules.

· Coordinate with external digital agencies as required, serving as the key interface to ensure smooth execution, timely delivery, and performance tracking of campaigns.

· Run A/B tests and experiment with new ad formats to enhance engagement and scale reach.

· Stay updated on platform changes, consumer trends, and ad innovations to apply best practices.

Required Skills & Qualifications

· 2–4 years of hands-on experience in managing Google Ads campaigns, with a strong focus on YouTube campaign setup, execution, and optimization across industries.

· Strong grasp of performance metrics and campaign optimization techniques.

· Proficiency in MS Excel, PowerPoint, Word, reporting tools and dashboards for performance tracking, reporting, and presentations.

· Strong analytical, organizational, and communication skills, with a results-driven and detail-oriented mindset.

· Working knowledge of audience targeting and segmentation.

· Strong communication and collaboration skills across cross-functional teams.