ESaaS - SFDC - Marketing Development

Salesforce Marketing Cloud Architect

Location:

About the Role:

Key Responsibilities:

• Solution Architecture & Strategy:

  
  
  
  
  • Design and implement end-to-end marketing technology solutions leveraging the Salesforce Marketing Cloud suite (MCAE, Data Cloud, Personalization) to create a unified, 360-degree customer view.
  
  
  • Develop and own the technical architecture for integrating marketing cloud with web analytics (GA4 360), CRM (Sales Cloud), and third-party platforms (e.g., Demandbase, OneTrust).
  
  
  • Architect the identity resolution strategy to connect anonymous web behavior with known CRM profiles using Salesforce Data Cloud.
  
  
  • Define the roadmap for migrating from fragmented, manual processes to an automated, AI-driven growth engine.
  
  



• Data Unification & Governance:

  
  
  
  
  • Lead initiatives for database health, including deduplication, archival, and implementing a single source of truth through Salesforce Data Cloud.
  
  
  • Establish and enforce data governance, tagging strategies (SDR), and consent management protocols to ensure GDPR compliance and data quality.
  
  
  • Design and implement a unified web data layer and server-side tagging (sGTM) strategy to ensure consistent, reliable data capture across all digital properties.
  
  



• AI & Personalization Enablement:

  
  
  
  
  • Architect and deploy real-time, cross-channel personalization strategies using Marketing Cloud Personalization (Interaction Studio).
  
  
  • Implement AI and machine learning capabilities using Einstein AI for predictive lead scoring, next-best-action, and segmentation.
  
  
  • Leverage firmographic and intent data from platforms like Demandbase to power Account-Based Marketing (ABM) campaigns and personalization.
  
  



• Integration & Technical Leadership:

  
  
  
  
  • Serve as the technical authority on all Marketing Cloud integrations, ensuring seamless data flow between MCAE, Sales Cloud, Data Cloud, web analytics, and other martech tools.
  
  
  • Provide expert guidance and oversight to development teams, ensuring solutions are built to scale, perform, and adhere to best practices.
  
  
  • Conduct code reviews, design solution architecture diagrams, and validate technical feasibility.
  
  



• Business Alignment & Roadmapping:

  
  
  
  
  • Collaborate with executive leadership to translate business goals (e.g., attribution, pipeline velocity, customer retention) into a technical marketing strategy.
  
  
  • Develop phased implementation roadmaps that deliver quick wins (e.g., Einstein Lead Scoring) while building towards long-term strategic goals (e.g., enterprise data with Microsoft Fabric).
  
  
  • Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing technology investments.
  
  

Required Qualifications & Experience:

• 8+ years of experience in marketing technology, with at least 5+ years specifically as a Salesforce Marketing Cloud Architect or in a similar solution architecture role.


• Proven, hands-on experience with the core Salesforce Marketing Cloud suite:
  
  
  

  • Salesforce Data Cloud

    (must-have, central to this role)
  
  

  • Marketing Cloud Account Engagement (MCAE,

    formerly Pardot)
  
  

  • Marketing Cloud Personalization

    (formerly Interaction Studio)
  
  

  • Sales Cloud

    integration
  
  


• Deep understanding of

  Einstein AI

  capabilities within the Salesforce ecosystem for predictive marketing.


• Extensive experience designing and implementing

  complex integrations

  between Marketing Cloud, CRM, CDP, web analytics platforms (GA4), and third-party APIs (e.g., Demandbase).


• Strong knowledge of

  data architecture principles

  , including identity resolution, data modeling, governance, and compliance (GDPR).


• Experience with

  web technologies

  : data layers (CIM, SDR), server-side tag management (sGTM), and consent management platforms (e.g., OneTrust).


• Excellent analytical skills with the ability to design outcome-driven reporting frameworks (e.g., See-Think-Do-Care).


• Strong communication and stakeholder management skills, with the ability to articulate complex technical concepts to non-technical audiences.

Preferred Qualifications:

• Salesforce Marketing Cloud Architect Certification or similar advanced certifications.


• Experience with B2B marketing and ABM strategies.


• Familiarity with Microsoft Fabric, Azure Synapse, or other enterprise data warehouse platforms.


• Experience in a global organization with complex business unit structures.