Email Marketing Specialist

You will be joining WebMD Health Corp., an Internet Brands Company, the leading provider of health information services, catering to patients, physicians, healthcare professionals, employers, and health plans through various online platforms. The WebMD Health Network comprises WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, and several other health-focused publications. As part of our team, you will contribute to serving the diverse needs of our audience across different owned WebMD sites. Your role will require 0-2 years of experience and a B.E. in Computer Science/IT degree or any other engineering discipline. The work timings for this position are from 2 PM to 11 PM IST. We are looking for candidates with a good understanding of HTML, CSS3, JavaScript (jQuery), Git, XHTML, and JSP. Proficiency in hand-coding HTML with semantic markup, adherence to the latest W3C web standards, and CSS layout/positioning is essential. Experience with Email/Marketing Automation platforms like ExactTarget, Acoustic, Marketo, Elogua, and HubSpot is a must. Your responsibilities will include creating email templates and newsletters for various promotional activities, developing cross-browser/device functional emailers using HTML5, CSS3, and ensuring compliance with accessibility and W3C web standards. You will collaborate with internal teams and external agencies to meet digital campaign requirements and manage email deployments, including both one-off sends and automated campaigns. Additionally, your role involves translating wireframes/PSDs into valid HTML/CSS, delivering integrated application components to the Testing and Quality Assurance team, and acting as a technical liaison among technical, account, creative, and content teams. You will be responsible for designing, coding, testing, defect management, and providing production support in coordination with different internal teams. Proficiency in tools like JIRA, Adobe CS, Salesforce.com, Microsoft Office, and G Suite is required. Experience in the pharmaceutical industry is preferred, and fluency in building email campaigns with dynamic or conditional content is essential. Strong analytical skills, attention to detail, problem-solving abilities, and effective communication skills (both written and verbal) are critical for success in this role.,