Email Marketing Specialist

Job Title:

Location:

Experience:

Employment Type:

Salary

Shift

(*Note: This is a requirement for one of Uplers' client- Rannkly)

Required skills:

Key Responsibilities:

• Plan, execute, and optimize email marketing campaigns to generate leads and improve customer engagement.
• Conduct A/B testing on subject lines, content, send times, and designs to improve open rates and CTR.
• Manage bulk/mass mailing campaigns while ensuring proper segmentation and targeting.
• Utilize email marketing tools/platforms (e.g., Mailchimp, SendGrid, HubSpot, Zoho Campaigns, or similar).
• Build, manage, and maintain subscriber lists while ensuring data accuracy and compliance with email regulations (GDPR, CAN-SPAM).
• Monitor and analyze campaign performance metrics (open rate, CTR, bounce rate, conversions) and prepare reports with insights.
• Collaborate with design, sales, and content teams to craft compelling email content.
• Implement automation workflows (drip campaigns, nurture campaigns, re-engagement campaigns).
• Ensure deliverability best practices, avoiding spam filters and maintaining domain reputation.

Must-Have Skills:

• Strong experience with email marketing tools (Mailchimp, SendGrid, HubSpot, Zoho Campaigns, etc.).
• Proven expertise in A/B testing and campaign optimization.
• Hands-on experience in bulk/mass mailing campaigns.
• Knowledge of email deliverability, segmentation, and automation.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong attention to detail and excellent communication skills.

Good to Have:

• Basic HTML/CSS knowledge for email template customization.
• Experience in SaaS or IT industry.
• Familiarity with CRM systems (HubSpot, Zoho, Salesforce).

What We Offer:

• Competitive salary & performance-based incentives.
• Opportunity to work in a fast-growing SaaS startup.
• Collaborative work culture with exposure to innovative digital marketing strategies.
• Learning and growth opportunities with cross-functional teams.

If youre passionate about creating impactful email campaigns and driving measurable results, wed love to connect with you!

About Client:

Rannkly is a growing SaaS-based company helping businesses enhance their digital presence and customer engagement. We are looking for a data-driven and creative Email Marketing Specialist to join our team and drive impactful email campaigns.