Email Marketing Specialist

2 years

0 Lacs

Posted:13 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities:


Plan, create, and execute cold email outreach campaigns targeting businesses in the US, UK, UAE, and Australia.

Write persuasive email copy promoting SEO, PPC, and Web Development services.

Segment and manage prospect lists for higher deliverability and personalization.

Run A/B tests on subject lines, CTAs, and email sequences.

Collaborate with the sales team to generate qualified leads and set up meetings.

Track performance (open rate, reply rate, conversion rate) and optimize campaigns.

Ensure compliance with CAN-SPAM, GDPR, and email deliverability best practices.

Requirements:


1–2 years of experience in B2B email marketing / cold outreach (digital marketing/IT preferred).

Strong English writing and copywriting skills.

Hands-on experience with email tools: Instantly, Lemlist, Woodpecker, Mailchimp, or similar.

Knowledge of LinkedIn prospecting & lead generation (preferred).

Familiarity with SEO, PPC, and web services is a strong plus.

Job Type: Full-time

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