Email Marketing Specialist

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

Develop and execute end-to-end email marketing campaigns, from conceptualisation to   delivery and analysis.

 Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action. 

Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.

 Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates. 

Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.

Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.  

2+ years of experience as an email marketer or a marketing role

Must

Should be comfortable with Gurgaon location ( Udyog Vihar phase 1, sector 20)

Should be comfortable with package ( 60 - 70 k monthly )

Should be comfortable with timing - 1 PM - 10 PM ( With no cab facility)

Qualifications

2+ years of experience as an email marketer or a marketing role

Klaviyo 

Mail chimp 

omnisend

Should know how to make campaigns/calendars for every month for different clients 

Should know about segments and who should get the email and how can email marketing perform better what optimizations should be made etc.