Email Marketing Specialist

2 - 7 years

1.75 - 6.0 Lacs P.A.

Mumbai

Posted:2 months ago| Platform: Naukri logo

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Skills Required

Marketing AutomationMass MailingMarketing CampaignsEmail MarketingEmail CampaignB2B MarketingLead GenerationWeb TechnologiesDigital MarketingB2B Lead Generation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Email Marketing Specialist Responsibilities: Plan, design, and execute targeted email marketing campaigns. Generate relevant content for email campaigns, including subject lines, copy, and calls to action, tailored to the target audience's needs and preferences. Manage and segment email lists to ensure effective targeting, engagement, and compliance with email marketing regulations. (e.g., GDPR, CAN-SPAM) Monitor and analyse campaign performance metrics to identify areas for improvement and implement necessary changes. Manage email databases for accuracy and segmentation purposes to maximize targeting effectiveness. Generate data from specified sources and Data extraction from different resources Conduct A/B testing on various email campaigns to optimize open click-through and conversion rates. Should be running Global email marketing campaigns. Qualifications Proven track record in email marketing with a strong understanding of email best practices. Proficiency in HTML, CSS, and email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, zoominfo) will be a plus Excellent writing and communication skills. Skills Required: Experience in the events and exhibitions industry or any B2B email marketing would be a plus. Contact: +91 8169054726 Amruta Sawant, HR Manager, AARS Designs Address: E-110, Crystal Plaza, Link Road, Opposite Infinity Mall, Andheri West, Mumbai Suburban, Maharashtra, India If you are passionate about creating impactful exhibition experiences and thrive in a collaborative environment, we would love to hear from you!

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