Job Title: Email Marketing Specialist Industry: LPO/RPO (Flexible to any B2B Outsourcing Services) Location: Noida - Onsite Employment Type: Full-Time We are looking for a results-driven Email Marketing Specialist to plan, execute, and optimize targeted email campaigns that drive lead generation and client engagement for our LPO/RPO services. The role requires a deep understanding of customer segments, strong email automation skills, and a focus on improving KPIs like open rates, CTR, and conversions. ✅ Develop and implement email marketing campaigns to generate qualified leads for our outsourcing services. ✅ Craft engaging email copy tailored to different audience segments, such as legal teams, HR/recruiters, and C-suite decision-makers. ✅ Manage and grow email lists using data from sources like LinkedIn, Apollo, ZoomInfo, and other databases. ✅ Conduct A/B testing on subject lines, CTAs, templates, and send times to improve performance. ✅ Work closely with Sales and Marketing teams to align messaging with business goals and service offerings. ✅ Optimize and automate drip campaigns, follow-ups, and nurture sequences to drive lead qualification and conversion. Skills & Qualifications: ✔ Bachelor’s degree in Marketing, Communications, Business, or a related field. ✔ Strong copywriting and design skills for creating engaging emails and landing pages. ✔ Familiarity with list-building tools (Apollo, ZoomInfo, Snov.io, etc.), scraping tools, and data extraction best practices. ✔ Strong analytical skills to optimize performance metrics and drive continuous improvement. ✔ Ability to work in a fast-paced B2B environment, with attention to detail and meeting deadlines. 🌟 Preferred: ➕ Prior experience in outsourcing industries (LPO, RPO, BPO). ➕ Understanding of the legal or recruitment process is a big plus. ➕ Familiarity with advanced tactics like personalization tokens, drip automation, and triggered campaigns 📈 What We Offer :✨ Competitive salary and incentives ✨ Opportunity to grow within a rapidly expanding company ✨ Friendly team and supportive work culture