Email Marketing Executive

Job Opening: Email Campaign Management Executive

Company: EngVarta (NGB Education Pvt. Ltd.)
Location: In-Office – Khurram Nagar, Lucknow

Job description:

As an Email Campaign Management Executive, you will assist in planning, drafting, designing, and executing engaging email campaigns to improve user engagement and retention.

Responsibilities:

• Plan, draft, and execute engaging and visually appealing email campaigns
• Write compelling email copy tailored to various user segments and campaign goals
• Collaborate with the design team (or use templates) to create email visuals that align with brand tone
• Segment email lists to ensure targeted and personalized communication
• Monitor, analyze, and report on email performance (open rates, click-through rates, conversions)
• Conduct A/B tests to optimize subject lines, copy, and layout
• Maintain clean and updated subscriber lists in accordance with email best practices and data privacy laws

Requirements:

• Bachelor’s degree (pursuing or completed) in Marketing, Communications, English, or related field
• Excellent written communication skills in English with a flair for creative writing
• Basic understanding of email marketing concepts and tools
• Good eye for design and layout in emails (experience with Canva or similar tools is a plus)
• Comfortable working with spreadsheets (Google Sheets or Excel)

What You Will Gain:

• Hands-on digital marketing experience
• Exposure to startup work culture
• Guidance from experienced marketers

Apply Now: Send your CV to: shefali@engvarta.com

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Work Location: In person