Email Marketing Executive

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About Blockchain Council:

Blockchain Council is a globally recognized group of blockchain and AI experts offering certifications and training. We're shaping the future of technology through world-class programs, and we're looking for a results-driven Email Marketing Executive to join our team in Gurugram.

Position Overview:

We’re seeking an experienced and highly motivated Email Marketing Executive to manage and execute cold email campaigns targeting both B2B and B2C segments using tools like Apollo. The core focus will be conversion-driven email outreach that builds our sales funnel and strengthens brand communication.

Key Responsibilities:

• Plan and execute cold email campaigns for lead generation using Apollo and similar tools.
• Build, manage, and optimize email sequences focused on high conversions.
• Segment lists and personalize emails for B2B and B2C audiences.
• Collaborate with the sales and content teams to align messaging and offers.
• Monitor campaign performance, open rates, click-through rates, and conversion metrics.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR where applicable).
• A/B test subject lines, CTAs, and email content to optimize performance.
• Maintain an active and trustworthy LinkedIn presence as part of brand and outreach efforts.

Requirements:

• 1–3 years of experience in email marketing or lead generation roles.
• Proficiency in cold email tools (Apollo experience is a must).
• Strong understanding of B2B and B2C email campaign strategies.
• Hands-on experience with automation tools and email personalization.
• Excellent communication and copywriting skills.
• Analytical mindset with experience using campaign performance dashboards.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Must be active on LinkedIn with a professional and credible presence.