Email & LinkedIn Marketing Executive

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Position Overview

We are seeking a highly motivated and results-driven Omnichannel Sales & Marketing Specialist to plan, execute, and optimize outreach campaigns across Email, WhatsApp, SMS, and LinkedIn. The ideal candidate will be skilled at building engagement funnels, nurturing leads, and driving conversions using tailored communication strategies.

Key Responsibilities

• Email Marketing

• Develop and execute targeted email campaigns (newsletters, drip campaigns, cold outreach).
• Manage subscriber lists, segmentation, and automation workflows.
• Track performance metrics (open rates, CTR, conversions) and optimize accordingly.

• WhatsApp & SMS Marketing

• Create and schedule promotional and transactional messages.
• Personalize outreach to increase customer engagement.
• Ensure compliance with data privacy and anti-spam regulations.

LinkedIn Sales & Marketing

• Build prospect lists and conduct direct outreach.
• Manage LinkedIn campaigns (InMails, posts, ads) to generate B2B leads.
• Engage with industry communities and position the company as a thought leader.

• Sales Enablement & Lead Nurturing

• Align with sales teams to create messaging strategies.
• Develop automated funnels to nurture leads into qualified opportunities.
• Report on ROI and campaign effectiveness across all channels.

Key Skills & Qualifications

• 3 - 5 years of proven experience in email, SMS, WhatsApp, and LinkedIn marketing.
• Strong knowledge of CRM systems (HubSpot, Zoho, Salesforce, or similar).
• Hands-on experience with automation tools (Mailchimp, SendGrid, WhatsApp Business API, Twilio, LinkedIn Sales Navigator).
• Excellent copywriting and communication skills.
• Data-driven mindset with experience in A/B testing and analytics.
• Familiarity with compliance laws (GDPR, HIPAA, TCPA, CAN-SPAM).

Preferred Attributes

• Experience in B2B SaaS, digital platforms, or technology-driven businesses.
• Ability to work independently and in collaboration with cross-functional teams.
• Strong organizational and time-management skills.
• Creative thinker with a growth-hacker mindset.

Compensation & Growth

• Competitive salary with performance-based incentives.
• Opportunity to grow into Omnichannel Marketing Manager role.
• Exposure to cutting-edge marketing tools and global campaigns.

How to Apply