Email Deliverability Lead/ Manager

About TargetBay:

TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta. Clients use our products to increase their online sales through our personalized email marketing and reviews technologies. We have over 4,000+ eCommerce companies using our product

Experience:

Location:

• 8+ years experience in Email Deliverability.
• Mandatory experience with cloud infrastructure providers (i.e. Mailgun, Twilio SendGrid, Sparkpost, etc)
• Mandatory Experience in MySQL- joins, query conditions
• An individual with recognized compliance and deliverability expertise.
• Ensure a high inbox deliverability rate for all email campaigns
• Be the expert on email best practices, technologies, trends, and CAN-SPAM laws
• Continually monitor and analyze key KPIs; identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance
• In-depth experience using third-party email service provider platforms
• A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting
• Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities, and campaign design
• Experience with SMS and browser-based notifications a plus
• Has knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, GDPR, etc.) and receiver (Gmail, Microsoft, etc.) perspective.
• Understands the technical aspects of email, including FBLs, DNS, DKIM, SPF, DMARC, TLS, and other core infrastructure.
• Strong knowledge of Blocklist Mitigation.