Ecommerce Manager - Jewellery Brand

Hiring for AM/Manager - Unassisted Business for leading Jewellery Brand

Location: Mumbai

CTC: Upto 15 LPA

Role Overview:

Seeking a data-driven and customer journey-obsessed individual to own and optimize the unassisted buying funnel across our website and apps. This role will be responsible for maximizing self-serve conversions, improving customer experience, and driving measurable revenue impact by bridging insights, product enhancements, and customer nudges.

Key Responsibilities:

Funnel Ownership

• Own end to end performance of the self-serve customer funnel (homepage → checkout).
• Manage KPIs including sessions-to-product views, conversion to shortlist, cart creation, average order value, and unassisted revenue.
• Drive experimentation (A/B testing, nudging strategies) to guide the right customers at the right time.

Merchandising & Category Collaboration

• Partner with merchandising and category teams to ensure optimal product assortment, content, and presentation.
• Enable personalization and dynamic merchandising strategies.

Data, Insights & Measurement

• Leverage analytics and customer engagement tools (e.g., Mixpanel, MoEngage) to identify drop-offs and blockers.
• Build dashboards and reports to track initiative impact and funnel performance.
• Translate insights into actionable business recommendations.

Website & App Optimization

• Collaborate with Product & Design teams to improve navigation, search, filters, PDP content, and mobile-first experiences.
• Champion personalization, experimentation, and best practices for digital commerce.

Cross-Functional Collaboration

• Partner with assisted sales teams to design seamless handoff journeys where required.
• Act as the liaison across Performance Marketing, Product, and Revenue teams to align objectives and execution.