eCom Performance Marketing Executive

Job Description

Job Title: eCom Performance Marketing Executive Work Location: Mumbai HQ Function: Customer Development, eCom ABOUT UNILEVER: ROLE CONTEXT: We are looking for a Performance Marketing Specialist who will be a part of HUL s E-commerce team based at Andheri, Mumbai HO. He/she will be responsible for running performance marketing campaigns across key e-commerce platforms, including Amazon and Flipkart. The right candidate should be able to: Analyse large data sets and identify trends and insights Measure the right KPIs either directly or indirectly for on/off-platform paid/organic activities Identify the levers of growth and optimize paid media plans to maximize sales output Manage and execute the experiment pipeline and codify learnings Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence Analyse large data sets and identify trends and insights Measure the right KPIs either directly or indirectly for on/off-platform paid/organic activities Identify the levers of growth and optimize paid media plans to maximize sales output Manage and execute the experiment pipeline and codify learnings Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence KEY SKILLS REQUIRED : Must have experience in either - Analytics Digital marketing running customer acquisitions/retention campaigns for small start-ups Qualifications & Skill Requirements: Proficiency in MS Excel, MS PowerPoint Preferably 2-4 years of work experience Paid platform management knowledge of platforms like Amazon (AMS), Flipkart, Google etc. will be preferred Collaboration and strong stakeholder management skills are a must. Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.