E Commerce Sales Manager

ECommerce Sales Manager Agrifood & Dairy Business

Position:

Working days:

Purpose

To drive online revenue growth by managing and expanding the company’s presence across leading e-commerce and quick commerce platforms, ensuring optimized listings, effective campaigns, operational excellence, and data-driven decision-making to enhance brand visibility and profitability.

KRAs, Brief Descriptions, and Responsibilities

KRA 1: Marketplace Strategy & Sales Growth

Brief:

• Formulate and implement sales strategies for Amazon, Flipkart, BlinkIt, Zepto, and other platforms.
• Develop annual/monthly e-commerce sales plans aligned with overall business goals.
• Identify new marketplace opportunities and negotiate onboarding terms.
• Monitor performance trends and make real-time adjustments to meet revenue targets.
• Regularly review analytics to improve sales conversion and reduce return rates.

KRA 2: Product Listings, Optimization & Brand Visibility

Brief:

• Optimize titles, keywords, descriptions, bullet points, and product images.
• Manage A+ content and brand store setup to improve brand presentation.
• Conduct keyword research and implement SEO best practices for marketplaces.
• Regularly audit listings for accuracy, compliance, and competitiveness.
• Collaborate with the design team for attractive creatives and product visuals.

KRA 3: Campaign Management & Promotions

Brief:

• Develop and execute sponsored ad campaigns (PPC, display, brand ads).
• Plan and monitor promotional events, festive campaigns, and seasonal offers.
• Track ROI and optimize ad spend through performance analytics.
• Coordinate with marketing and finance for campaign budgeting and effectiveness tracking.
• Analyze competitors’ pricing and promotional strategies for insights.

KRA 4: Operations, Inventory & Order Fulfillment

Brief:

• Coordinate with the supply chain and warehouse teams for order processing and timely dispatch.
• Monitor stock levels to prevent overstocking or stockouts.
• Manage product availability and delivery SLAs across platforms.
• Work with logistics partners and customer support teams for issue resolution.
• Maintain compliance with e-commerce platform policies and regulations.

KRA 5: Reporting, Analytics & Performance Insights

Brief:

• Generate weekly/monthly reports on sales, traffic, conversion, and ad performance.
• Conduct profitability and ROI analysis for campaigns and product categories.
• Use analytical tools (Excel, Google Analytics, Seller Central dashboards) to derive trends.
• Identify areas of improvement in operations, listings, or campaign strategies.
• Present insights and recommendations to management for business growth.

Additional Key Responsibilities

• Coordinate with internal stakeholders for cross-functional initiatives.
• Manage vendor relationships and negotiate contracts for marketplaces.
• Ensure digital compliance, product certifications, and FSSAI-compliant information.
• Assist in product launch activities on new e-commerce platforms.
• Stay updated on evolving marketplace algorithms, tools, and best practices.

Requirements

• Education:

  Bachelor’s degree in Business, Marketing, or related field (MBA preferred).

• Experience:

  5–8 years of experience in e-commerce and quick commerce sales management.

• Technical Skills:

  Strong knowledge of Amazon Seller Central, Flipkart Seller Hub, and quick commerce dashboards.

• Functional Skills:

  Hands-on experience with PPC, SEO, campaign optimization, and marketplace analytics.

• Tools:

  Proficiency in MS Excel, Google Analytics, and data reporting.

• Soft Skills:

  Analytical, negotiation, communication, multitasking, and leadership skills.