E-commerce Marketing Associate

About Role:

an E-commerce Marketing Associate

• This is a

  remote-first role

  with occasional travel to Pune on a need basis.

• Location:

  Remote (must be willing to travel to Pune occasionally)

• Experience:

  1–3 years in a similar D2C / fashion e-commerce environment

• Start Date:

  Immediate

About the Brand:

universal fits

Key Responsibilities:

• Shopify Store Management:

  Maintain and update the online store – product listings, content updates, UI improvements, third-party app integrations, etc.

• Performance Marketing:

  Run and optimize paid ad campaigns on

  Meta (Facebook/Instagram)

  and

  Google Ads

  to drive sales and visibility.

• Email Marketing:

  Design and execute email campaigns via tools like Shopify Email, Mailchimp, etc. – automate flows for cart recovery, welcome series, post-purchase, etc.

• Social Media Management:

  Plan, schedule, and publish content across platforms (primarily Instagram), and coordinate with designers and influencers.

• Analytics & Reporting:

  Track key performance metrics and generate insights for growth optimization.

• Campaign Support:

  Assist in planning new product launches, festive campaigns, collabs, and influencer tie-ups.

• Cross-functional Coordination:

  Work closely with design, operations, and founders to align marketing efforts with brand vision.

• WhatsApp Marketing

  : Plan and execute high-impact campaigns across email, SMS, WhatsApp, push notifications, and loyalty programs.

What We're Looking For:

• Prior experience with

  Shopify

  and e-commerce CMS tools
• Hands-on knowledge of

  Meta Ads

  ,

  Google Ads

  , and basic

  SEO

  practices
• Proficiency in email marketing tools like

  Klaviyo

  ,

  Omnisend

  , or

  Mailchimp

• Understanding of D2C brand building and social media marketing
• Aesthetic sensibility – bonus if you understand fashion, trends, and the modern Indian woman
• Self-starter attitude, ownership mindset, and ability to work in a fast-paced setup
• Bonus: Canva/Photoshop/basic design & content editing skills

Why Join?

• Work directly with a young, ambitious founding team
• Be part of a brand that celebrates inclusivity and empowers women
• Flexible remote work with ownership-driven culture
• Opportunities to experiment, innovate, and grow with the brand