E-commerce Director

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About CBAYEXPRESS / Herbishh

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company with multi-market presence across Amazon (US, CA, MX, UK, EU, AU, SG, IN, UAE), Walmart, Shopify (Herbishh.com, BisonBody.com), eBay, Etsy, and more. Our flagship brand Herbishh leads in hair care & personal care, with revenues exceeding CAD 15M annually, and we are scaling rapidly towards CAD 30M+ in global sales.

Role Overview

They will oversee cross-functional teams (Amazon, Shopify/D2C, Inventory, Finance, HR, Regulatory, and Customer Success) and enforce SOPs, KPIs, and operational discipline. This is a hands-on leadership role, ideal for someone who has scaled an e-commerce business from $10M $30M+ and knows how to align global teams across multiple Marketplaces.

Key Responsibilities:

• Lead and execute the e-commerce strategy, driving revenue growth and market expansion.
• Oversee and manage all aspects of e-commerce operations and platforms, including USA/UK/CA/EU and other Amazon marketplaces.
• Develop and implement growth strategies, optimizing sales, and ensuring effective marketplace management.
• Lead a team of Amazon account managers, PPC managers, brand managers, and other relevant team members.
• Monitor and analyze market trends, customer behavior, and competitor activities to identify opportunities.
• Collaborate with cross-functional teams to ensure seamless execution of e-commerce strategies.
• Drive the development of new initiatives and innovative marketing campaigns to boost brand visibility and sales.
• Ensure a strong online presence with a focus on customer experience and brand consistency.
• Provide regular reports and performance analysis to the executive team.

Requirements:

• Bachelors degree in business administration, Marketing, or related field. Master's degree is a plus.
• More than 10 years of experience in in managing and growing e-commerce teams, fostering collaboration, and productivity.
• Progressive experience in the e-commerce industry, specifically managing Amazon platforms across multiple regions.
• Experience with Meta/Facebook Ads, Google Ads, and/or PPC.
• Proven track record in driving e-commerce growth and achieving sales targets
• Exceptional communication, leadership, and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment and handle multiple priorities.
• Experience in the beauty and cosmetics industry is preferred but not required.