E-commerce Content Writer – Outdoor Living & Home Lifestyle

Content Writer with experience in e-commerce and a passion for outdoor living, shading solutions, and home lifestyle

What You’ll Do

Website Content Development

• Write persuasive, customer-first product descriptions that translate technical specs (UV resistance, GSM, waterproofing) into lifestyle benefits
• Develop SEO-optimized landing pages, buying guides, and educational content addressing pain points in custom outdoor shading.
• Craft content that smoothly guides customers through awareness, consideration, and purchase stages.

Video Content & Scriptwriting

• Write engaging scripts for product demos, how-to tutorials, and lifestyle content.
• Simplify technical info for visual storytelling across platforms like YouTube, Reels, and Shorts.
• Coordinate with videographers and editors to deliver launch ready videos.

Social Media Content

• Create platform-specific posts and captions that communicate product utility and lifestyle value
• Build seasonal campaigns (spring prep, monsoon protection, patio upgrades) and interactive posts to drive engagement
• Engage Social Media Influencers and provide scripts in order to grow brand awareness.
• Create small videos/reels to post engaging content on a weekly basis

Collaboration & Organization

• Work closely with design, marketing, and product teams to align on campaigns and tone
• Stay on top of trends in outdoor living and digital content
• Maintain a content calendar and ensure brand consistency across all touchpoints

What We’re Looking For

• Experience writing for D2C e-commerce brands in

  outdoor, lifestyle, or home improvement

  sectors
• Excellent English writing and communication skills
• Ability to

  simplify technical specs

  into customer-friendly language
• A natural

  creative

  with strong research and storytelling skills
• Quick video making and editing skills for social meda
• SEO and CMS know-how; social media savvy
• Organized, collaborative, and deadline-driven
• Basic knowledge of Image editing