E-commerce Ads & MarketplE-commerce Ads & Marketplace Performance Manager (FMCG)ace Performance Manager (FMCG)

Location:

Brand:

Industry:

Employment Type:

Salary

About Us:

Namakwali is a fast-growing D2C FMCG brand headquartered in Dehradun, dedicated to bringing authentic Himalayan products to customers across India. Our mission is to deliver honest, high-quality food crafted with care, while empowering local communities and preserving traditional flavors.

As we actively expand across leading e-commerce marketplaces, we are focused on building a strong brand presence and reaching more households every day. This is an exciting time to join our journey as we scale operations, innovate with new product offerings, and strengthen our digital growth strategy.

Role Overview:

performance-focused, creatively inclined, and experienced individual

Key Responsibilities:

1. Performance Marketing

• Plan, execute, and optimize

  Meta Ads

  (Facebook/Instagram) for website and marketplace sales.
• Manage

  Google Ads

  and

  YouTube Ads

  across Search, Display, Shopping, and Video formats.
• Build and scale ad funnels (

  TOF, MOF, BOF

  ) with creatives, copy, and retargeting strategies.
• Run performance campaigns on

  quick-commerce platforms

  (Blinkit, Instamart, Zepto) and

  marketplaces

  (Amazon, Flipkart).
• Analyze campaign performance to optimize

  CAC, ROAS, AOV, and CTRs

  .

2. Digital Growth & SEO

• Develop and implement a strong

  SEO strategy

  (on-page SEO, blogs, backlinks, keyword optimization).
• Increase

  organic traffic

  and improve

  Google rankings

  for FMCG/D2C-related keywords.
• Enhance

  brand visibility

  across marketplaces with keyword-rich content and optimized ads.

3. Social Media & Content Strategy

• Create

  content calendars

  for Instagram, Facebook, YouTube, and LinkedIn.
• Collaborate with the design team for

  ad creatives, reels, visuals, and product storytelling

  .
• Build

  social-first campaigns

  aligned with performance marketing objectives.
• Drive

  engagement

  through festival campaigns, product launches, and brand narratives.

4. Data & Reporting

• Track and report

  weekly performance metrics

  (Meta, Google, Marketplaces, SEO, Social Media).
• Analyze

  funnel performance

  (Impressions → CTR → Add to Cart → Purchases).
• Recommend

  creative and audience experiments

  based on data insights.
• Work with analytics tools like

  GA4, Meta Ads Manager, Google Ads Manager, Amazon Ads, Blinkit dashboards, SEMrush/Ahrefs

  .

Requirements:

• 1+ years’ experience managing ads & listings (Meta, Google, Amazon, Flipkart, Blinkit).
• Strong understanding of FMCG trends, seasonal demand & mega sales processes.
• Proficient in analytics tools (Excel, Brand Analytics, campaign dashboards).
• Creative problem solver with fresh ideas & testing strategies.
• Good communication skills for cross-team collaboration.
• Bachelor’s degree preferred.

What We Offer:

• A high-growth opportunity with a rising FMCG D2C brand.
• Space to experiment, innovate, and take ownership.
• Collaborative, energetic, and learning-driven team culture.
• Competitive salary and growth incentives.

To Apply:

namaste@namakwali.com