Director Roundel Media
PRIMARY FUNCTION
This role leads the Roundel Media capabilities in Bangalore. The person is expected to be a key player in setting media strategies for Roundel managed service campaigns in partnership with the Partner Solutions Group, Program Management, Performance & Insights and Go-To-Market teams in Minneapolis and Bangalore. The incumbent sets the strategy and annual goals across the global capabilities of media planning, trading & optimization and ad operations for the full funnel investments in managed services. The role acts as a catalyst and stakeholder for the Roundel product capabilities supporting operations, campaign performance and automation from Bangalore.
The person is expected to unlock value of a set of connected capabilities from Bangalore and plays an active role in delivering compelling advertising and media solutions to brands/companies while ensuring joyful guest experiences.
This role requires a strong ability to demonstrate strategic planning, business acumen with a keen eye on whats happening on the broader media landscape, proactive decision making and strong execution rigor. Must be able to work in a fast-paced, highly interactive environment interfacing between senior leadership and middle management and the team at large.
Principal Duties and Responsibilities
- Demonstrate strong expertise in retail / ecommerce media and applicability within the evolving retail media eco-system to provide thought leadership and best practices to the organization.
- Partner with cross-functional teams across Roundel (sales, account management, creative, performance & insights) teams to understand brand and retailer growth objectives and translate these priorities into actionable retail media playbooks/ strategies that drive omni-channel demand and conversion
- Influence product management leadership on key priorities for operational excellence and media performance.
- Build talent strategies to attract, engage, retain and develop talent across the Roundel Media teams.
- Establish and maintain clear communication between US and India teams, business partners.
- Identify and lead projects individually and through leaders: defining operational & project scope, collecting requirements, providing analysis/development plans, and ensuring that leaders are working closely with Minneapolis teams during execution of operations and projects.
- Establish and grow relationships with key decision-makers such as Vice Presidents, Sr. Directors, Directors and key leaders from India and Minneapolis to drive strategic business initiatives.
- Ensure that team members are highly motivated and performing to their full potential by:
- Providing insightful, motivating and constructive feedback to the team, helping them gain insights about themselves, their effectiveness and the organization.
- Help the team integrate their goals and capabilities with the organizations emerging needs.
- Identify and attract key individuals with the critical capabilities needed by the organization.
- Sets clear goals and objectives with ongoing coaching, performance evaluation and feedback to build the best team and do the best work
- Engages and inspires team to achieve challenging goals and high standards of performance.
- Ensure self-development by being proactive in identifying and participating in training and development programs, classes, seminars or work experience to strengthen capabilities for future performance.
- Drive cross pyramid collaboration to grow contextual knowledge
- Support the Roundel strategic priorities, including Merch, Marketing and Digital focus areas
- Focus on financials. Improve effectiveness of the team by introducing new systems and procedures and or improving existing processes.
- Ability to bring external points of view (e.g. industry best practices) to fuel the innovation roadmap for media strategy
Key Competencies:
- Ability to work horizontally across Marketing & Digital and enterprise to ensure clear understanding of Targets strategic roadmap, M&D priorities and Roundel business goals
- Deep understanding of business strategy, implementation/operational best practices and resource planning
- Strategic thinker with effective, diplomatic and proactive leadership skills.
- Critical thinking-ability to brainstorm on complex problems and leverage thought leadership to provide solutions
- Excellent interpersonal skills with the ability to read people and connect with various audiences
- Highly credible, collaborative, and resourceful style with the ability to work independently and as a team player.
- Demonstrated ability to operationalize strategies across key stakeholder groups
- Strong executive presence and communication skills with ability to present in a variety of settings to teams and senior leadership
- Analytical acumen, demonstrated ability to deep dive into data, extract insights and provide guidance on actions
- Root cause analysis and problem solving.
MINIMUM JOB REQUIREMENTS
- Bachelors degree or higher in Business, Management, Strategy and Operations or other related field
- 10-15 years experience in advertising/ digital media; desired is 8-12 years of experience in leading large teams
- Influential - able to engage and negotiate with business leaders and teams
- Continuous improvement mindset with structured problem solving skills
- Excellent verbal and written communication skills; ability to influence senior leadership
- Strong collaborator with highly effective relationship and partnership skills
- Demonstrated ability to be strategic and proactive, taking an integrated and data-driven approach
- Understanding of digital creative production & ad serving technology
- Self-starter, capable of setting goals and reporting progress against them.