Director of Brand Development

The Deputy General Manager - Brand Development position based in Worli, Mumbai requires an experienced individual with 10-15 years of expertise in brand management, marketing strategy, or a similar leadership role. As a part of our team, you will be entrusted with the task of shaping and nurturing various in-house and partner brands across a network of premium retail and food & beverage touchpoints across India. Your role will involve a blend of strategic thinking, creative leadership, and precise execution to ensure that our brands resonate with customers and offer exceptional experiences consistently. Your primary responsibilities will include: Innovation & Concept Development: - Brainstorm and develop new F&B and retail concepts in line with market demands and consumer behavior. Lead pilot testing and subsequent scale-up efforts. Brand Strategy & Positioning: - Formulate and execute comprehensive brand strategies that are in sync with the company's vision and business objectives. Define distinct brand propositions for different concepts within the portfolio. Consumer Insight & Market Research: - Utilize customer insights and market trends to enhance brand strategies. Initiate and interpret research to drive brand evolution and the development of new concepts. Partnership & Collaboration: - Collaborate closely with operations, business development, design, and culinary teams to ensure a consistent brand image across all customer interactions. Brand Performance & Analytics: - Monitor and analyze brand health metrics. Utilize data to optimize campaigns, enhance brand experience, and support business growth goals. Vendor & Agency Management: - Oversee external creative, media, and research agencies. Ensure the delivery of high-quality outputs in a cost-effective manner. Team Leadership: - Guide and mentor a team of brand managers and marketing professionals. Cultivate a culture of creativity, ownership, and achievement within the team. If you are interested in this role, please send your updated CV to odette@adeptglobal.com.,