Director of Acquisition & SEO

8 years

0 Lacs

Posted:13 hours ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Director of Acquisition & SEO

Key Responsibilities:

  • Develop and execute a holistic acquisition strategy across SEO, paid search, social, display, and affiliate channels.
  • Lead the SEO strategy to drive organic visibility, keyword growth, and content performance.
  • Own the acquisition budget, ensuring efficient allocation across channels.
  • Partner with content, product, and engineering teams to implement SEO best practices.
  • Define, track, and report on acquisition KPIs and ROI.
  • Drive experimentation, A/B testing, and funnel optimization.
  • Build, mentor, and scale a high-performing acquisition and SEO team.
  • Stay ahead of industry trends, search algorithm updates, and emerging acquisition channels.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
  • 8+ years of experience in digital acquisition and SEO, with at least 3+ years in a leadership role.
  • Proven success scaling acquisition strategies for B2C or B2B companies.
  • Strong analytical skills with experience in attribution modeling, SEO tools (Ahrefs, SEMrush, Screaming Frog), and analytics platforms (GA4, Looker, Tableau).
  • Excellent leadership, communication, and cross-functional collaboration skills.

Preferred:

  • Experience in SaaS, e-commerce, or subscription-based businesses.
  • Global or multi-market acquisition experience.
  • Familiarity with marketing automation and CRM systems (HubSpot, Salesforce).

What We Offer:

  • Competitive salary with performance-based bonuses.
  • Leadership role with direct impact on company growth.
  • Professional development and advancement opportunities.
  • Collaborative, innovative, and growth-focused environment.

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