We are seeking a highly skilled Director of Acquisition & SEO to lead our customer acquisition strategy and organic growth initiatives. This role combines expertise in SEO, paid media, and performance marketing to drive sustainable traffic, leads, and revenue. The ideal candidate has a strong track record of scaling digital acquisition programs, leading cross-functional teams, and optimizing marketing spend for maximum ROI. Key Responsibilities: Develop and execute a holistic acquisition strategy across SEO, paid search, social, display, and affiliate channels. Lead the SEO strategy to drive organic visibility, keyword growth, and content performance. Own the acquisition budget, ensuring efficient allocation across channels. Partner with content, product, and engineering teams to implement SEO best practices. Define, track, and report on acquisition KPIs and ROI. Drive experimentation, A/B testing, and funnel optimization. Build, mentor, and scale a high-performing acquisition and SEO team. Stay ahead of industry trends, search algorithm updates, and emerging acquisition channels. Qualifications: Bachelor’s degree in Marketing, Business, or related field (MBA a plus). 8+ years of experience in digital acquisition and SEO, with at least 3+ years in a leadership role. Proven success scaling acquisition strategies for B2C or B2B companies. Strong analytical skills with experience in attribution modeling, SEO tools (Ahrefs, SEMrush, Screaming Frog), and analytics platforms (GA4, Looker, Tableau). Excellent leadership, communication, and cross-functional collaboration skills. Preferred: Experience in SaaS, e-commerce, or subscription-based businesses. Global or multi-market acquisition experience. Familiarity with marketing automation and CRM systems (HubSpot, Salesforce). What We Offer: Competitive salary with performance-based bonuses. Leadership role with direct impact on company growth. Professional development and advancement opportunities. Collaborative, innovative, and growth-focused environment.
