Director - Media Activation

GroupM

8 - 10 years

14 - 16 Lacs

gurugram

Posted:3 days ago| Platform:

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Skills Required

digital media usage staffing reconciliation channel strategy vendor ms office monitoring client management business lead

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead end-to-end Programmatic and Biddable Activations (including planning, activation, monitoring/optimizing, reporting, recommendations) for medium to large-size client(s)
Liaise and develop relationships with senior clients to advise on specific channel strategy and be prepared to jump in and support the team on a day-to-day implementation as and when necessary
Lead the team on following and adherence of best practices across digital platforms as laid out.
Informed on account level details with focus on macro level discipline strategy.
Responsible for ensuring error free high-quality executions and reporting.
Responsible for ensuring clean closures/reconciliation of all platform/vendor billings.
Line manages 3-5 direct reports with as many as 10 indirect reports.
Leads the training and growth of direct/indirect reports.
Escalation point for internal/client level issues pertaining to digital activations.
Champion growth and use of programmatic platforms to bring in efficiencies and scale for Essence and our clients.
Has a good knowledge of and relationships with vendors to partner with them and add value to both the client and agency.
Proactively spearhead conversations to expand programmatic marketplace (publishers, data, platform, etc.).
Responsible for ensuring clear and effective communication between internal and external teams.
Responsible for ensuring any new 3 rd party partner/vendor platform is tested as mandated before activating.
Creates positive and motivated atmosphere for the team while handling stressful situations.
Responsible for identifying any resource gaps in the team and ensuring appropriate staffing is maintained.

Skills and Experience:

8-10 years of professional experience with digital media preferably within a media agency/trading desk
Hands on experience and knowledge across programmatic and Biddable and Social platforms like - DV360, Google Ads, CM360, Meta, X, LinkedIn, etc.
Experience in working with and managing external Publishers and 3 rd party partners.
Experience with managing clients from platform expertise standpoint.
Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies.
Familiarity with the current Betas across Google and Social platforms (eg: Meta).
Ability to articulate technical concepts to non-technical people (clients, internal stakeholders, etc.) in a simplified manner.
Clear thought process & strategy to build on existing businesses.
Ability to work under pressure and maintain a calm/positive attitude.
Competence in all Microsoft office software.
Positive and an open attitude is a must.

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